Running a Newsletter Ticks all the Marketing Boxes
May 15th, 2008Making a newsletter for your website is really not all that difficult. There are many tutorials out there which will show you the ropes on the technical points. Go to Google and enter “online newsletter tutorial” or “ezine tutorial”. You’ll find many excellent resources in just the first couple of pages of results. There are just a few formatting considerations if you’re making a newsletter in a text-only format. If you want to get fancy, make a newsletter that’s also available in an HTML format, with fancy graphics and lots of color. Whether you opt for text-only or both text and HTML formats depends on what you’re promoting. Service oriented websites often find that making a text newsletter serves the needs of its customers best, as information is the main draw. A site selling fancy candles or garden plants will want to make a newsletter available in HTML, as a visual sells that product best.
