Media Advertising, A Guide for Home Based Business Owners
June 14th, 2006If you want to advertise in a newspaper or magazine, you must decide between the two types of advertising available in those media. Classified ads are the small ads in the back of a publication, while display ads can be of many sizes and are usually distributed throughout the publication. They can take up a whole page or just a corner of a page. Some display ads even extend across two pages in what is called the double-page spread. If you find a publication that you would like to advertise in, check out its web site to see what the advertising rates are. This is generally in a ‘rate card’ section. You may also call the advertising department to ask for rate information. You will probably be surprised at how much print advertising can cost. It is extremely expensive, and for most home-based businesses, it just isn’t cost-effective. A good approach to print advertising is to check out niche and trade magazines. There are many magazines in print, and they cover just about any topic you can think of. You just need to find the magazine for people who are interested in the services or products you provide. The costs of advertising in niche or trade magazines will be much less expensive than placing an ad in a publication meant for a general audience. You are more likely to get responses to such ads as well. Media advertising…
